Filli Cafe
Branding & Social Identity
From brand guidelines to launch campaigns, a complete identity design for a premium café
Designing
Identities That Last
I translate brand stories into visuals that connect and inspire. Here you’ll find selected works — from logos and identity systems to packaging and collaterals.
Project Details
Overview
Filli Café needed a strong identity to stand out at launch. I developed complete branding guidelines and a cohesive social media strategy, ensuring premium and consistent communication across all platforms.
Objectives
- Establish a premium and modern café identity from day one.
- Create a branding guideline for consistent visual communication.
- Design social media content that highlights food, drinks, and promotions.
- Build trust and authenticity through campaigns (e.g., Halal assurance).
- Ensure cohesive experience across packaging, menu, and digital platforms.
Category
Company Branding
Awards
Innovation Solution
Client
Filli Cafe
Year
2025 (ongoing)
Branding Guideline Section
Logo Usage
Filli Café needed a strong identity to stand out at launch. I developed complete branding guidelines and a cohesive social media strategy, ensuring premium and consistent communication across all platforms.
Color Palette
- Establish a premium and modern café identity from day one.
- Create a branding guideline for consistent visual communication.
- Design social media content that highlights food, drinks, and promotions.
- Build trust and authenticity through campaigns (e.g., Halal assurance).
- Ensure cohesive experience across packaging, menu, and digital platforms.
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Selected Projects
Each project is a journey — shaping brands with distinct personality and values. Explore the gallery to see ideas transformed into identity.
Image will be subject to copyright
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